When you open your YouTube account, the first thing you are going to want to do is optimize your profile and channel branding.
Your channel is simply your homepage on YouTube. There are three main elements you need to set up:
- Your channel art
- Your icon
- Your about section
So let’s look at PewDiePie’s channel as an example.
Across the top of the page, you can see a large banner. That is PewDiePie’s channel art, which is currently a promotion for his Virtual Reality In Public video. It is smart to regularly change your channel art. This keeps your page looking fresh and it draws attention to your latest videos, products, or projects.
You will notice social media links in the lower right-hand portion of the channel art. In the upper left you can see PewDiePie’s icon. Your icon represents you throughout YouTube. Choose something that displays well large or small.
Next, optimize your “About” section. Here you can input a description of your channel and provide contact information and links.
If you are cross-promoting on your own website, Facebook, Twitter, etc., be sure to use consistent branding. Use the same fonts, colors, designs, and logos. You want everyone to know instantly that they have arrived at the right place.
3. Organize your channel using sections
While you were checking out PewDiePie’s channel, you probably also noticed he does an amazing job organizing his content using channel sections. With a section, you can group together related videos. This helps your audience to find content which will interest them.
PewDiePie for example has a featured video and then a list of recent uploads.Below those, you can find the following sections:
- The Latest Hot Videos To Watch
- Mirrors Edge Catalyst
- All Finished Playthroughs
- Scare PewDiePie
- Weird Stuff Online
- Fridays w/PewDiePie
- PewDiePie Montages
- PewDiePie Animated
- HTC Vive
You can see how this makes it a breeze for users to find what they are looking for. If you want to watch a completed playthrough, click on the All Finished Playthroughs section. If you want to watch an episode of Scare PewDiePie, you can find them all right there in that channel section.
Contrast that with the mess you find on channels that don’t have organized sections. Nothing is worse than having to skim through videos which appear in upload order without any further categorization. With only the names and thumbnails to go by, it can be next to impossible to find what you want. Oftentimes, users just give up in frustration.
So organize your channel! You can create up to 10 custom channel sections.
Note: If you have been on YouTube for a while, you may know sections by a different name: playlists. YouTube has recently changed their lingo. This may be a bit confusing at first, but they are exactly the same thing.
Collaborate with other YouTube users
Why does the strategy above works so well for growing your YouTube channel? You are in essence piggybacking on videos and channels that are already successful.
But that does not need to be an impersonal process. If you discover people who are successful in targeting the same audience you do, you may be able to collaborate with them. This gives you access to their audience. If they have already worked with other YouTubers, that is a good indication they may be receptive to your proposal.
There are numerous forms that YouTube collaborations can take. You can create a short comedic sketch together, or maybe a shared review. Another idea is to make a video entirely on your own and host it on your collaborator’s channel. Your partner can then make a video to host on yours. You can also make videos where you react to each others’ videos or products. Or you can work together to make an amazing how-to video. There literally is no limit to the great ideas you can come up with using a little creativity. Put your heads together and you will come up with even more awesome possibilities.
YouTube has an excellent guide on Collaboration here.
Another way that you can work with other YouTubers is to set up your Featured Channels section. Add channels here that you want to promote.
Fundamentals of a successful YouTube channel
- Finding your niche
- Audience captivation
- Channel branding
- New channel startup
- Social sites
Planning and strategy
- Content planning
- Find trends
- Find videos to make
- Scheduled video production
- Niche strategy become an authority on your topic
- Keyword research
- Competitor analysis
- Thinking YouTube
Video Planning, creation and Strategy
- Video production
- More video ideas
- Calls to action
- Content creation checklist
- Tools for video creation
- Video metadata
- Effective Thumbnails
- SEO friendly Titles
- Smart Tagging
- Optimal Descriptions
- playlists how to use them
- channel optimization
- YouTube annotations
- Free promotion on YouTube
- How much can you earn
- My stats
- Resource Cheat Sheet
Who is the target audience?
- Course is designed for students who want to become more successful on Youtube
- Youtube account owners
- Anyone who wants to make money online
- People who want to create YouTube Channels
- Anyone who wants to save time
- Anyone who wants the straight facts
- Brands to develop concrete marketing strategies