One of the things that have caused this oversaturation of YouTube videos is companies trying to take the easy way out and flooding YouTube with cheap videos that provided no value to anyone. These videos are nothing more than a checkmark on a marketing and sales ‘to do’ list. There was no strategy that led to their creation.
So, how do you stand out? The key is to be different. Make creative videos. Make videos that tell a story. Make videos that provide value. Don’t look at what your competitors are doing because they are probably doing the wrong thing. The reason this is important is that the most important metric to YouTube is the percentage of the video the audience is actually watching. Keep them watching your videos and YouTube will show more people your videos.
Comment and connect
On YouTube. But you need to target active users within that group. How do you do that? Where do you find them? The answer is to turn to videos which are similar to yours and draw the same audience.
To find active users, you need to hunt down videos that are getting plenty of real-time engagement. The best way to do this is to run a search for recently-uploaded videos in your niche. Look for those that are getting a lot of viewership and activity. These videos are being watched right now.
Comment and reply to other peoples’ comments. Be polite and do not spam; actually participate in real conversation and say something meaningful.
If you do this, viewers in your target market who are actively watching the videos will see your comments. They may decide to follow your links and watch your videos next.
Keep people watching
We spent years teaching companies to make short, 2 – 3 minute long videos because that was what worked best in the past. Well, things have changed. The videos that perform best on YouTube today are 7 – 15 minutes long. What has not changed is that the content for those longer videos still needs to be good.
Keep in mind that the length of the video also depends on the style of video. Videos with some type of advice are a good example of this 7-15 minute video. A video about how to assemble a table should only be as long as it takes to tell them what they need to know.
Therules for video length are different for your website and other social media sites, such as Facebook. It also depends on the type of video, so make sure you understand the platform, the viewer and the type of content when talking about video length.
Optimize your profile and channel branding
When you open your YouTube account, the first thing you are going to want to do is optimize your profile and channel branding.
Your channel is simply your homepage on YouTube. There are three main elements you need to set up:
Your channel art
Your about section
So let’s look at PewDiePie’s channel as an example.
Across the top of the page, you can see a large banner. That is PewDiePie’s channel art, which is currently a promotion for his Virtual Reality In Public video. It is smart to regularly change your channel art. This keeps your page looking fresh and it draws attention to your latest videos, products, or projects.
You will notice social media links in the lower right-hand portion of the channel art. In the upper left you can see PewDiePie’s icon. Your icon represents you throughout YouTube. Choose something that displays well large or small.
Next, optimize your “About” section. Here you can input a description of your channel and provide contact information and links.
If you are cross-promoting on your own website, Facebook, Twitter, etc., be sure to use consistent branding. Use the same fonts, colors, designs, and logos. You want everyone to know instantly that they have arrived at the right place. 3. Organize your channel using sections
While you were checking out PewDiePie’s channel, you probably also noticed he does an amazing job organizing his content using channel sections. With a section, you can group together related videos. This helps your audience to find content which will interest them.
PewDiePie for example has a featured video and then a list of recent uploads.Below those, you can find the following sections:
The Latest Hot Videos To Watch
Mirrors Edge Catalyst
All Finished Playthroughs
Weird Stuff Online
You can see how this makes it a breeze for users to find what they are looking for. If you want to watch a completed playthrough, click on the All Finished Playthroughs section. If you want to watch an episode of Scare PewDiePie, you can find them all right there in that channel section.
Contrast that with the mess you find on channels that don’t have organized sections. Nothing is worse than having to skim through videos which appear in upload order without any further categorization. With only the names and thumbnails to go by, it can be next to impossible to find what you want. Oftentimes, users just give up in frustration.
So organize your channel! You can create up to 10 custom channel sections.
Note: If you have been on YouTube for a while, you may know sections by a different name: playlists. YouTube has recently changed their lingo. This may be a bit confusing at first, but they are exactly the same thing.
Collaborate with other YouTube users
Why does the strategy above works so well for growing your YouTube channel? You are in essence piggybacking on videos and channels that are already successful.
But that does not need to be an impersonal process. If you discover people who are successful in targeting the same audience you do, you may be able to collaborate with them. This gives you access to their audience. If they have already worked with other YouTubers, that is a good indication they may be receptive to your proposal.
There are numerous forms that YouTube collaborations can take. You can create a short comedic sketch together, or maybe a shared review. Another idea is to make a video entirely on your own and host it on your collaborator’s channel. Your partner can then make a video to host on yours. You can also make videos where you react to each others’ videos or products. Or you can work together to make an amazing how-to video. There literally is no limit to the great ideas you can come up with using a little creativity. Put your heads together and you will come up with even more awesome possibilities.
YouTube has an excellent guide on Collaboration here.
Another way that you can work with other YouTubers is to set up your Featured Channels section. Add channels here that you want to promote.
Fundamentals of a successful YouTube channel
Finding your niche
New channel startup
Planning and strategy
Find videos to make
Scheduled video production
Niche strategy become an authority on your topic
Video Planning, creation and Strategy
More video ideas
Calls to action
Content creation checklist
Tools for video creation
SEO friendly Titles
playlists how to use them
Free promotion on YouTube
How much can you earn
Resource Cheat Sheet
Who is the target audience?
Course is designed for students who want to become more successful on Youtube